Posted: 03/21/2011
It is always important to know your consumer. Starbucks knows they are marketing to those who want a more upscale brand of coffee and a rich “experience”, or place they can commune with friends. Seventh Generation markets their products to eco-friendly individuals who want to keep their home clean in a safe and non toxic manner. Key demographics are usually what is most important age, gender, ethnicity, income and family composition.
But what separates the good from the best is really knowing your consumer- their hobbies, values, self-perceptions and behavioral characteristics. Then focusing on those factors is …
Read More »
Posted: 03/10/2011
How can we better serve our clients needs? Isn’t that the very question that drives the heart of businesses each day.
The job market is a huge factor in the corporate housing industry. This week in the Fairfield County Business Journal, an article entitled, Job Growth Needed To Drive Recovery suggests that the unemployment rate in CT had not really decreased to the extent we would hope in 2010. “Connecticut added only 5,300 net new jobs in 2010 compared with 45,000 added in neighboring Massachusetts.
…
Read More »
Posted: 03/03/2011
This year, we are pleased to announce that we have been recognized by the Corporate Housing Providers Association for the Most Creative Marketing Award!
Last month, Chris and Shannon headed down to Houston, TX to accept the award and convene with other professionals involved in the corporate housing industry for the Corporate Housing Provider Association’s annual conference. (Read about their Green Accommodations here!)
From the very beginning, our marketing strategy has been based on the simple premise of promoting our brand to potential customers. But this year, we stepped it up a notch by developing …
Read More »
Posted: 02/22/2011
The Corporate Housing Providers Association (CHPA) is comprised of professionals involved in the corporate housing industry and companies that supply providers with goods and services. Each year the CHPA hosts its annual conference, where it recognizes member companies who positively impact and serve the corporate housing industry.
Compass Furnished Apartments is excited to be attending this years annual conference in Houston, TX! This is not only a wonderful opportunity to network with the decision makers in Corporate Housing, but it is also a time to reflect on the critical issues in the corporate …
Read More »
Posted: 02/01/2011
Compass Furnished Apartments is proud to announce that is has achieved a significant milestone by marking the 5th anniversary of its founding – today!
An incredibly exciting milestone for us all, we would like to take this time to offer a sincere THANKS! Our promise is to provide quality and consistent products, hands on customer service, unique locations, incredible value, and the tools to ensure our guests have an unparalleled temporary housing experience. But what we have given through our product is nothing compared to what we have received through the relationships we have built and the memories …
Read More »
Posted: 10/19/2010
Did you know that as a percentage of total employment, New York’s net job migration loss in the past twenty years was the largest of any state? And where did those jobs migrate to? Connecticut and New Jersey!
I came across an interesting article this morning in the Fairfield County Business Journal about how NJ & CT have been scooping up NY jobs for the past two decades. As a percentage of total employment, New York’s net job migration loss was the largest of any state, the Empire …
Read More »
